growth hacking
Growth Hacking: Personalized Retargeting vs Mass Blasts
In 2024, targeted retargeting email campaigns lifted repeat purchase rates by 32%, showing that personalized retargeting outperforms mass blasts. Mass email blasts still have a role, but the numbers tell a different story for growth hackers seeking efficiency. “Personalized retargeting emails generate 19% higher click-through rates than generic blasts” -