ltv vs cac measurement
Your Growth Dashboard Is A Fake - 5 LTV Traps Exposed
85% of growth dashboards hide the five LTV traps that keep profit at bay: over-reliance on CAC, inflated LTV assumptions, ignoring silent churn, short-term budget shifts, and neglecting a five-year CLV view. I’ve watched these traps bleed cash in every startup I built, and the audit below shows how