podcast ad buyer’s guide
Growth Hacking Podcast Ads: Funnel Up or Fail?
Growth Hacking Podcast Ads: Funnel Up or Fail? In 2024, 37% of the latest mobile app installs originated from podcast advertising, proving that podcast audio ads can power a growth-hacking funnel when you treat them like a data-driven acquisition channel, otherwise they flop. I discovered this pattern while scaling my